African Smartphone International Film Festival
The African Smartphone International Film Festival (ASIFF) is Africa’s first and most prestigious mobile film festival. Established in 2017, ASIFF redefines access to filmmaking by celebrating bold, diverse stories shot on smartphones, tablets, and digital devices. The festival champions innovation, inclusion, and storytelling from across Africa and the diaspora.
As Programming Manager, I curated the festival’s official selection, managed the submission and screening process, coordinated with jurors, and supported overall festival planning. I also contributed to marketing, partnership outreach, and post-festival distribution support for selected films.
Key Achievements
🎬 1,000+ films screened
🌍 60+ countries represented
📣 Led campaigns that increased festival submissions, engagement, and participation by over 60%.
🏆 FilmFreeway Top 100 Best-Reviewed Festival
👥 5,000+ creatives, attendees, and community members engaged
📺 Hybrid screenings with global audience access
🎤 Hosted filmmaker Q&As, panels, and live workshops
🌐 Facilitated over 500 post-festival distribution opportunities for selected films
Festival Contributions
Programming & Curation: Reviewed and selected films from over 1,500 annual submissions; curated competitive and thematic categories.
Jury Coordination: Managed judging timelines, communications, and award selections with over 10 international jurors.
Marketing & Communications: Planned and executed 50+ campaign pushes; managed social media, email marketing, and press releases to grow ASIFF’s global reach.
Distribution Support: Helped over 500 selected films secure additional festival entries or distributions opportunities via partners distributors and sales agencies.
Hybrid Showcase Strategy: Implemented virtual screening infrastructure to expand reach across 6 continents.
Filmmaker Engagement: Delivered capacity-building sessions, script clinics, and promotional support to emerging filmmakers.
